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- Marketing management / Philip Kotler, Kevin Lane Keller ; [překlad Tomáš Juppa, Martin Machek] . Praha : Grada, 2013 . 814 s . ISBN 978-80-247-4150-5 . [1, currently available 1]
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- Marketing management / Philip KOTLER, Kevin Lane KELLER ; [Z angl.přel.] Štěpánka ČERNÁ, Viktor FAKTOR, Tomáš JUPPA . Praha : GRADA Publishing, 2007 . 788 s barev il . ISBN 978-80-247-1359-5 . [2, currently available 2]
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