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Contemporary Advertising

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    TitleContemporary Advertising
    Author infoCourtland L. Bovée, William F. Arens
    Author Bovée Courtland L.
    Co-authors Arens William F.
    Issue dataHomewood : IRWIN , 1989. - 662 s. : fotogr., obr., príl., 28 cm
    Issue3. vyd.
    ISBN0-256-06519-5
    LanguageEnglish
    CountryUnited States of America
    systematics659.4 * 159.98:659.1 * 658.82 * 659.1 * 659.12 *
    Keywords reklama a propagácia * public relations * psychológia reklamy * reklama predaja * reklama (ako umenie) * publicita * reklama (tvorba a idea)
    Copy count1, currently available 1
    View book information on page www.obalkyknih.cz

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    Call numberTrack No.LocationSublocationInfo
    S 65/Bo67992Mestská knižnica Senecdospelá naučná

Number of the records: 1  

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