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Marketing podle Kotlera

  1. TitleMarketing podle Kotlera : jak vytvářet a ovládnout nové trhy
    Author infoPhilip Kotler, [z angl. orig. prel. Pavel Medek]
    Author Kotler Philip 1931-
    Another authors Medek Pavel (Translator)
    Issue dataPraha : Management Press , 2000. - 258 s., 24 cm
    Issue1. vyd.
    ISBN80-7261-010-4
    Translation fromHow to Create, Win, and Dominate Markets / Kotler Philip 1931-
    LanguageCzech
    CountryCzech Republic
    systematics338 * 339 * 658 * 339.138 * 658.8+316.15 * 316.772 *
    Keywords obchodné stratégie * marketing (obch.) * marketing a spoločnosť * komunikácia marketingová
    Copy count1, currently available 1
    View book information on page www.obalkyknih.cz

    book

    Call numberTrack No.LocationSublocationInfo
    S 65/Ko59319Mestská knižnica Senecdospelá naučná
    Marketing podle Kotlera

Number of the records: 1  

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