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Logo beginnings
Info ** Document is being processed ** Main entry-name Müller, Jens, 1982- Title statement Logo beginnings / Jens Müller. Publication Köln : Taschen, [2021] Copyright notice date ©2021 Phys.des. 432 pages : illustrations (some colour) ; 38 cm ISBN 9783836582285 3836582287 Language note Text in English, French and German. Note Includes bibliographical references (pages 428-429). Contents The beginnings of branding / Jens Müller -- Reproduction / F.H. Ehmcke: Wahrzeichen - Warenzeichen -- Pictorial. People ; Animals ; Case study: Pathé ; Objects ; Case study: Universal Studios ; Landscape ; Case study: the Prudential Insurance Company ; Crests ; Badges ; Decorative -- Form. Geometry ; Circle ; Case study: Opel ; Oval ; Square ; Triangle ; Rhombus ; Lines ; Cross ; Arrow ; Star -- Effect. Angular ; Overlay ; Case study: Olivetti ; Outline ; Positive-negative ; Rays ; Case study: Shell ; Rotation ; Reflection ; Silhouette ; Stencil ; Three dimensional ; White on black -- Typographic. A to Z ; Case study: Singer ; Two letters ; Case study: 3M ; Three letters ; Case study: NBC ; Connected letters ; Curved Type ; Words ; Case Study: Shiseido -- Bibliography ; Imprint. Annotation "Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the "logo detective" by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: "Figurative," "Form," "Effect," and "Typographical." Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today."-- Subject Headings Logos (Symbols) Corporate image - Case studies. Logos (Symbols) - Specimens. Logos (Symbols) - History. Trademarks. Trademarks - History. Corporate image. Entreprises - Image. Logos (Symboles) Marques de commerce. Entreprises - Image - Études de cas. Logos (Symboles) - Spécimens. Logos (Symboles) - Histoire. Marques de commerce - Histoire. corporate image. logos. trademarks. Corporate image Logos (Symbols) Trademarks Keywords grafický dizajn-logo * logo-dejiny svetové * obchodná značka Form, Genre Case studies History Specimens Case studies. Études de cas. Country Germany Language English * French * German Copy count 1, currently available 0 Database ***neurčený typ*** 
book
Call number Sign. PK Track No. Location Sublocation Info PIII 28586 51363 Study SNG ** Document is being processed **
Number of the records: 1