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The king of Madison Avenue
Main entry-name Roman, Kenneth, 1930- (Author) Title statement The king of Madison Avenue : David Ogilvy and the making of modern advertising / Autor Kenneth Roman Edition statement 1st ed., paperback Publication Hampshire : Palgrave Macmillan, 2010 Phys.des. xiv, 282 s., [8] s. obr. príl. : il., čb. ISBN 978-0-230-10036-7 Additional Variant Titles David Ogilvy and the making of modern advertising Note Biogr. Pozn. Bibliogr. Bibliogr. odkazy Subject Headings Ogilvy, David, 1911-1999 Keywords reklama 20. st.-USA-dejiny * reklama-teória * reklamné agentúry 20. st.-USA * biografia UDC 659.1(73)"19" (091) 929 Country United States Language English URL http://www.loc.gov/catdir/toc/ecip0828/2008040118.html http://www.loc.gov/catdir/enhancements/fy0901/2008040118-b.html http://www.loc.gov/catdir/enhancements/fy0901/2008040118-d.html Copy count 1, currently available 1 Database Books book
Call number Sign. PK Track No. Location Sublocation Info II 19767 39744 Sklad SNG
Number of the records: 1