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Designing B2B brands

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    Main entry-name Martinez Onaindia, Carlos (Author)
    Title statementDesigning B2B brands : lessons from Deloitte and 182,000 brand managers / Autor Carlos Martinez Onaindia, Brian Resnick
    Another responsib. Resnick, Brian , 1974- (Author)
    PublicationChichester : Wiley, Hoboken, New Jersey, 2013
    Phys.des.xiii, 209 s. : il., far.
    ISBN978-1-118-45747-4
    Keywords dizajn grafický-logo * firemné značky * corporate identity * obchodné značky-marketing
    UDC766:655
    003.65
    339.138
    CountryUnited States
    LanguageEnglish
    Copy count1, currently available 1
    DatabaseBooks
    book

    book

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    Call numberSign. PKTrack No.LocationSublocationInfo
    II 2201943064Sklad SNG

Number of the records: 1  

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