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Guerrilla advertising

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    Main entry-name Lucas, Gavin (Author)
    Title statementGuerrilla advertising : unconventional brand communication / Autor Gavin Lucas ; Umelec. ved. Michael Dorrian
    Another responsib. Dorrian, Michael (Conceptor)
    PublicationLondon : Laurence King Publishing, 2006
    Phys.des.187 s. : il., far.
    ISBN978-185669-470-4 .00 Eur
    Additional Variant TitlesUnconventional brand communication
    NoteElektron. zdroje
    Keywords vizuálna komunikácia-reklama * guerrilla marketing * reklamná kampaň
    UDC659.1
    339.138
    CountryUnited Kingdom
    LanguageEnglish
    Copy count1, currently available 1
    DatabaseBooks
    View book information on page www.obalkyknih.cz

    book

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    Call numberSign. PKTrack No.LocationSublocationInfo
    II 1989839930Sklad SNG

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