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Go logo! A handbook to the art of global branding
Main entry-name Cato, Mac (Author) Title statement Go logo! A handbook to the art of global branding : 12 Keys to Creating Successful Global Brands / Autor Mac Cato Publication Beverly, Massachusetts : Rockport Publishers, 2010 Phys.des. 208 s. : il., far., čb. ISBN 978-1-59253-517-0 Note Bibliogr. Keywords marketingová komunikácia * tvorivosť v podnikaní * spotrebiteľské správanie UDC 316.7:658.8 366.1 Country United States Language English URL http://www.loc.gov/catdir/toc/ecip0827/2008039715.html http://www.loc.gov/catdir/enhancements/fy0905/2008039715-d.html http://www.loc.gov/catdir/enhancements/fy1002/2008039715-b.html Copy count 1, currently available 1 Database Books 
book
Call number Sign. PK Track No. Location Sublocation Info II 21003 41582 Sklad SNG
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