Number of the records: 1  

Guerilla marketing as a new trend in marketing communication

  1. TitleGuerilla marketing as a new trend in marketing communication / Matúš Gajdoš ; supervising lecturer Elena Horská
    Author-s Gajdoš, Matúš (Author)
    Horská, Elena, ; SPUFEM16 (Thesis advisor)
    Corporation Slovenská poľnohospodárska univerzita (Nitra, Slovensko) Fakulta ekonomiky a manažmentu Katedra marketingu a obchodu
    Published2017
    Description56 s. : ilustr., príl., tab. ; 30 cm
    NotesBibliografia s. 51-53 . Resumé anglicky, slovensky . Bakalárska práca (Bc.). - Katedra marketingu a obchodu SPU v Nitre (v bakalárke uvedené Dekanát FEM SPU v Nitre)
    Subject-s marketingová komunikácia viral marketing guerillový marketing strategický marketing bakalárske práce
    CountrySlovakia
    LanguageEnglish
    URLhttp://opac.crzp.sk/openURL?crzpSigla=spunitra&crzpID=30923
    Copies1, available for regular loan 0, in-library use only 1
    DatabaseGraduate theses
    book

    book

    Call numberDislocationCollection in study roomAvailable
    VP-91822Skladin-library use only

Number of the records: 1  

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