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Role of public relations in the sustainability marketing in the Slovak agribusiness practice
Title Role of public relations in the sustainability marketing in the Slovak agribusiness practice / Zdenka Kádeková, Ľudmila Nagyová, Elena Horská Author-s Kádeková, Zdenka, ; SPUFEM16 (Author)
Nagyová, Ľudmila, ; SPUFEM16 (Author)Horská, Elena, ; SPUFEM16 (Author) Description ilustr., tab. Notes Bibliografické odkazy In Challenges for the agricultural sector in Central and Eastern Europe [260 s.]. -- Budapest : Agroinform Publishing House, 2014. -- ISBN 978-963-502-974-7 (brož.). -- S. 57-70 Category of Publication Activity AEC Subject-s agrárny obchod marketing marketingová komunikácia public relations Slovensko Country Hungary Language English Database Agro-bibliography References (2) Bibliografia - Agro-bibliography
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