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The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age
Title The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age / Zdenka Kádeková, Ingrida Košičiarová, Vladimír Vavřečka, Milan Džupina Author-s Kádeková, Zdenka, ; SPUFEM16 (Author) Košičiarová, Ingrida, ; SPUFEM16 (Author) Vavřečka, Vladimír (Author) Džupina, Milan, (Author) Description ilustr., tab. Notes Bibliografické odkazy In Innovative Marketing. -- ISSN 1814-2427. -- Vol. 16, no. 3 (2020), s. 62-73 Category of Publication Activity ADM Subject-s mliečne výrobky mliečne jogurty privátne značky spotrebitelia mladí ľudia Country Egypt Language English URL http://dx.doi.org/10.21511/im.16(3).2020.06 Database Agro-bibliography
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