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Impact of product vs brand storytelling on online customer experience
- Impact of product vs brand storytelling on online customer experience / Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik Janšto .
In: International Journal of Wine Business Research. -- ISSN 1751-1062. -- Vol. 36, iss. 3 (2024) s. 370-405
Kategória EPCA do 2021: ADM
Kategória EPCA od 2022: V3
https://doi.org/10.1108/IJWBR-07-2023-0041 .File name Downloaded Size Comment Display type Impact_of _product _vs _brand_storytelling_on_online_customer.pdf 0 2.1 MB Archív
Number of the records: 1