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Matching the fast food chain image with shopper´s want and perception internationally
Title Matching the fast food chain image with shopper´s want and perception internationally / Patrik Rovný, Elena Horská Author-s Rovný, Patrik, ; SPUFEM16 (Author)
Horská, Elena, ; SPUFEM16 (Author)Description obr., tab. Notes Abstrakt článku sa nachádza v zborníku abstraktov na s. 178-179 . Bibliogr. odkazy . Požiadavky na systém: Windows 95 a vyššie; CD-ROM mechanika In ICABR 2009 : V. international konference on applied business research, September 21 - September 25, 2009. -- Brno : Mendel University of Agriculture and forestry Brno, 2009. -- ISBN 978-80-7375-325-2. -- S. 1185-1195 Category of Publication Activity AFC Subject-s potraviny rýchle občerstvenie spotrebitelia spotrebiteľské správanie Country Czech Republic Language English Database Agro-bibliography References (2) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra
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