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Learning process and memory: Cultural identity versus homogenization of values attitudes and habits
- HORSKÁ, Elena et al. Learning process and memory: Cultural identity versus homogenization of values attitudes and habits. In International Consumer Behavior : A Mosaic of Eclectic Perspectives : handbook on international consumer behavior. Lancashire : Access Press UK, 2011. ISBN 978-0-9562471-3-1. , s. 46-57.
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