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Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services
- Review of the potential of consumer neuroscience for aroma marketing and its importance in various segments of services / Jakub Berčík ... [et al.]. -- tab. -- Bibliografické odkazy. In: Applied Sciences-Basel. -- ISSN 2076-3417 online. -- Vol. 11, no. 16 (2021), art. no. 7636, [20] s. https://doi.org/10.3390/app11167636 spotrebiteľská neuroveda * aróma * spotrebiteľské správanie * aróma marketing * neuromarketing
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