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Resource: Slovak Agricultural Library (SAL) - SAL Bibliographic Database/Agrobibliography
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- The Impact of Modern Marketing on Quality of Life from the Perspective of Sustainability´= Oddziaływanie współczesnego marketingu na jakość życia w perspektywie zrównoważonego rozwoju / Eva Pechočiaková Svitačová .
In: Studia Ecologiae et Bioethicae. -- ISSN 1733-1218. -- Vol. 24, no.2 (2026), s. 79-93
Kategória EPCA do 2021: ADM
Kategória EPCA od 2022: V3
https://doi.org/10.21697/seb.5880 .File name Downloaded Size Comment Access The_Impact_of_Modern_Marketing_2026.pdf 0 554 KB Archív - Consumption in the Developed Society and the Need to Change the Business Philosophy of Marketing / Eva Pechočiaková Svitačová .
In: Studia Ecologiae et Bioethicae. -- ISSN 1733-1218. -- Vol. 23, no.2 (2025), s. 31-44
Kategória EPCA do 2021: ADM
Kategória EPCA od 2022: V3
https://doi.org/10.21697/seb.2024.5839 . - Silence or Music? Consumer Preferences during Grocery Shopping and Their Implications for Marketing Practice [elektronický zdroj] / Peter Vaško ... [et al.] .
In: Economics, management & business 2025 / Economics, management & business 2025 [1300 s.]. -- Prešov : Prešovská univerzita, 2025. -- ISBN 978-80-555-3597-5. -- S. 676-678
Kategória EPCA do 2021: AFD
Kategória EPCA od 2022: V2 .File name Downloaded Size Comment Access EMB-2025-Conference-proceedings.pdf 1 31.2 MB Archív - The future of digital marketing? Artificial Intelligence and Augmented Reality [elektronický zdroj] / Adriana Mateášiková, Zdenka Kádeková, Ingrida Košičiarová .
In: Navigating the Future: Digitalization, Sustainability, and International Business / Navigating the Future: Digitalization, Sustainability, and International Business [284 s.]. -- Szeged : University of Szeged, 2025. -- ISBN 978-963-688-040-8. -- S. 44-60
Kategória EPCA do 2021: AFC
Kategória EPCA od 2022: V2 .File name Downloaded Size Comment Access Navigating+the+Future+Digitalization+Sustainability+and+International+Business+_2025_VÉGLEGES.pdf 4 5.6 MB Archív - Exploring consumer behavior in sustainable food choices: a quantitative approach to generational differences and online marketing factors [elektronický zdroj] / Lea Rubínová, Elena Horská .
In: Mathematics in education, research and applications. -- ISSN 2453-6881. -- Vol. 11, no. 1 (2025), s. 31-38
Kategória EPCA do 2021: ADF
Kategória EPCA od 2022: V3
https://doi.org/10.15414/meraa.2025.11.01.31-38 .File name Downloaded Size Comment Access Exploring consumer behavior.pdf 0 359.5 KB Archív - Marketing identity : human vs. artificial [elektronický zdroj] Conference Proceedings from the International Scientific Conference / zost. Monika Prostináková Hossová, Martin Solík, Matej Martovič . Trnava : Univerzita sv. Cyrila a Metoda , 2024 . 889 s, . ISBN 978-80-572-0487-9 . ISSN 2729-7527 .
File name Downloaded Size Comment Access MARKETING_IDENTITY_HUMAN_VS_ARTIFICIAL.pdf 0 25.2 MB Archív - Modern Management Tools and Economy of Tourism Sector in Present Era [elektronický zdroj] : 8th International Thematic Monograph / ed. Vuk Bevanda, Snežana Štetić ; recenzenti Jana Ladvenicová ... [et al.] . Belehrad : Association of Economists and Managers of the Balkans , 2024 . 378 s . ISBN 978-86-80194-81-3
https://doi.org/10.31410/tmt.2023-2024 .File name Downloaded Size Comment Access Modern Management Tools and Economy.pdf 2 21.8 MB Archív - Consumption in the Developed Society and the Need to Change the Business Philosophy of Marketing / Eva Pechočiaková Svitačová .
In: Humanistic Ecology / International Conference in the Series “Humanistic Ecology [48 s.]. -- Bratislava : Univerzita Komenského v Bratislave, 2024. -- ISBN 978-80-223-5873-6. -- S. 37
Kategória EPCA do 2021: BFB
Kategória EPCA od 2022: O2 . - Obchod a marketing : elektronický zborník príspevkov z vedeckého workshopu [elektronický zdroj] / zostavili Janka Kopčáková, Katarína Petrovčiková, Jozef Zuzik ; recenzenti Katarína Čulková, Mária Dzurová . Košice Ekonomická univerzita (Bratislava Slovensko) , 2024 . 127 s, . ISBN 978-80-225-5184-7 .
- Healthy Food Marketing Strategy on Online Platforms: Key Insight into Slovak Customers [elektronický zdroj] / Lea Rubínová, Elena Horská, Eva Oláhová .
In: Proceedings of the 18th International Scientific Conference INPROFORUM / INPROFORUM [373 s.]. -- České Budějovice : Jihočeská univerzita, 2024. -- ISBN 978-80-7694-102-1. -- ISSN 2336-6788. -- S. 98-105
Kategória EPCA do 2021: AFC
Kategória EPCA od 2022: V2
https://doi.org/10.32725/978-80-7694-102-1.14 .File name Downloaded Size Comment Access INPROFORUM.pdf 2 6.3 MB Archív File name Downloaded Size Comment Access Healthy_Food_Marketing_Strategy.pdf 0 6.3 MB Archív