Does it matter to advertising investment levels if advertising is considered a fixed or a variable cost?

1.0 3600 rich Does it matter to advertising investment levels if advertising is considered a fixed or a variable cost? https://arl4.library.sk/arl-spu/sk/detail-spu_us_cat-0001269-Does-it-matter-to-advertising-investment-levels-if-advertising-is-considered-a-fixed-or-a-variable-c/