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marketing sociálny

  1. Subject h.marketing sociálny
    Subject h.Social Marketing
    Scope note in EnglishUse of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
    Links (3) - ARTICLES
    (1) - ELECTRONIC RESOURCES
    (2) - BOOKS
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Number of the records: 1  

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