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marketing sociálny

Record number	d040241
Date	06.06.2025
Type	M - MESH
Topical term	marketing sociálny
UDC	J01.219.687.750N05.300.430.500.500
Note	Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.

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Number of the records: 1