Number of the records: 1
marketing sociálny
SYS d040241 LBL 00000nz--a2200000o--4500 005 20250606214751.5 008 020703|||anznnbabn-----------|-a|a------ 040 $b slo $a DNLM $d BA006 065 $a J01.219.687.750 065 $a N05.300.430.500.500 066 $a 01 $c 03 150 $a marketing sociálny $x ES $2 slo 665 $a 2003; use Marketing of Health Services 1980-2002 $2 eng 680 9-
$i Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. $2 eng 750 -2
$a Social Marketing $2 eng 980 $x M
Number of the records: 1