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marketing sociálny
Č. záznamu d040241 Dátum 06.06.2025 Typ M - MESH Tematický termín marketing sociálny MDT J01.219.687.750N05.300.430.500.500 Poznámka Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. 
predmetové heslo
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