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    Impact of product vs brand storytelling on online customer experience / Urszula Garczarek-Bak, Andrzej Szymkowiak, Zuzanna Jaks, Erik Janšto .
    In: International Journal of Wine Business Research. -- ISSN 1751-1062. -- Vol. 36, iss. 3 (2024) s. 370-405
    Kategória EPCA do 2021: ADM
    Kategória EPCA od 2022: V3
    https://doi.org/10.1108/IJWBR-07-2023-0041 .
    File nameDownloadedSizeCommentDisplay type
    Impact_of _product _vs _brand_storytelling_on_online_customer.pdf02.1 MBArchív

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