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Local culture and its impact on international marketing strategy
Title Local culture and its impact on international marketing strategy / Veronika Baková ; supervising lecturer ; Elena Horská Author-s Baková, Veronika (Author)
Horská, Elena, ; SPUFEM16 (Thesis advisor)Corporation Slovenská poľnohospodárska univerzita (Nitra, Slovensko) Fakulta ekonomiky a manažmentu Katedra marketingu a obchodu Published 2016 Description 58 s. : ilustr. ; 30 cm Notes Bibliografia s. 54-58 . Resumé anglicky, slovensky . Bakalárska práca (Bc.). - Katedra marketingu a obchodu FEM SPU v Nitre Subject-s McDonald's Corporation (Oak Brook, USA) kultúra marketing marketingové stratégie medzinárodný marketing nadnárodné spoločnosti India bakalárske práce Country Slovakia Language English URL http://opac.crzp.sk/openURL?crzpSigla=spunitra&crzpID=22327 Copies 1, available for regular loan 0, in-library use only 1 Database Graduate theses book
Call number Dislocation Collection in study room Available VP-89617 Sklad in-library use only
Number of the records: 1