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Strategic marketing management
Title Strategic marketing management / Alexander Chernev ; [foreword by Philip Kotler] Author-s Chernev, Alexander (Author)
Kotler, Philip, (Author of introduction)Issue 7th ed. Published [Chicago] : Cerebellum Press, c2012 Description vi, 246 s. : ilustr., tab. ; 24 cm Notes Bibliografické odkazy. Register . Resumé anglicky ISBN 978-1-936572-15-1 (brož.) Subject-s marketingový manažment strategický marketing učebnice Country United States Language English Copies 1, available for regular loan 1 Database Books 
book
Call number Dislocation Collection in study room Available M-605598 Štúrova - voľný výber Marketing / 658.8
Number of the records: 1