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Consumer preferences at milk market and their reflections at marketing strategy, objectives, planning and practical implementation: a Case of selected Ukrainian milk-processing company

  1. TitleConsumer preferences at milk market and their reflections at marketing strategy, objectives, planning and practical implementation: a Case of selected Ukrainian milk-processing company / Iryna Serhiyenko ; supervising lecturer Elena Horská
    Author-s Serhiyenko, Iryna (Author)
    Horská, Elena, ; SPUFEM16 (Thesis advisor)
    Corporation Slovenská poľnohospodárska univerzita (Nitra, Slovensko) Fakulta ekonomiky a manažmentu Katedra marketingu a obchodu
    Published2019
    Description74 s. : ilustr., tab. ; 30 cm
    NotesBibliografia s. 72-74 . Resumé anglicky, slovensky . Diplomová práca (Ing.). - Katedra marketingu a obchodu FEM SPU v Nitre
    Subject-s mlieko mliečne výrobky obchod s mliekom mliekarstvo mliekarne marketingové stratégie preferencie spotrebiteľov spotrebiteľské správanie Ukrajina diplomové práce
    CountrySlovakia
    LanguageEnglish
    URLhttp://opac.crzp.sk/openURL?crzpSigla=spunitra&crzpID=41895
    Copies1, available for regular loan 0, in-library use only 1
    DatabaseGraduate theses
    book

    book

    Call numberDislocationCollection in study roomAvailable
    VP-96532Štúrova - záverečné prácein-library use only

Number of the records: 1  

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