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Consumer preferences at milk market and their reflections at marketing strategy, objectives, planning and practical implementation: a Case of selected Ukrainian milk-processing company
Title Consumer preferences at milk market and their reflections at marketing strategy, objectives, planning and practical implementation: a Case of selected Ukrainian milk-processing company / Iryna Serhiyenko ; supervising lecturer Elena Horská Author-s Serhiyenko, Iryna (Author)
Horská, Elena, ; SPUFEM16 (Thesis advisor)Corporation Slovenská poľnohospodárska univerzita (Nitra, Slovensko) Fakulta ekonomiky a manažmentu Katedra marketingu a obchodu Published 2019 Description 74 s. : ilustr., tab. ; 30 cm Notes Bibliografia s. 72-74 . Resumé anglicky, slovensky . Diplomová práca (Ing.). - Katedra marketingu a obchodu FEM SPU v Nitre Subject-s mlieko mliečne výrobky obchod s mliekom mliekarstvo mliekarne marketingové stratégie preferencie spotrebiteľov spotrebiteľské správanie Ukrajina diplomové práce Country Slovakia Language English URL http://opac.crzp.sk/openURL?crzpSigla=spunitra&crzpID=41895 Copies 1, available for regular loan 0, in-library use only 1 Database Graduate theses book
Call number Dislocation Collection in study room Available VP-96532 Štúrova - záverečné práce in-library use only
Number of the records: 1