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Brainfluence
Title Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley Author-s Dooley, Roger, (Author)
Published Hoboken : John Wiley & Sons, c2012 Description xviii, 286 s. : ilustr., tab. ; 24 cm Notes Bibliografia s. 265-277. Register ISBN 978-1-118-11336-3 (viaz.) Subject-s spotrebitelia spotrebiteľské správanie psychológia reklamy neuromarketing marketing príručky Country United States Language English Copies 1, available for regular loan 0 Database Books Call number Dislocation Collection in study room Available M-609473 Ústav marketingu, obchodu a sociálných štúdií 49 Locking
Number of the records: 1