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Consumer-centric category management
Title Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen with John Karolefski and Al Heller Author-s Karolefski, John (Author) Heller, Al (Author) Corporation A.C. Nielsen Company Published Hoboken : John Wiley & Sons, c2006 Description xi, 356 s. : ilustr., tab. ; 24 cm Notes Obsahuje biografické údaje . Register ISBN 978-0-471-70359-4 (viaz.) Subject-s spotrebitelia spotrebiteľské správanie marketingový manažment maloobchod príručky Country United States Language English Copies 1, available for regular loan 0 Database Books 
book
Call number Dislocation Collection in study room Available M-609475 Ústav marketingu, obchodu a sociálných štúdií 50 Locking
Number of the records: 1