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How brands grow

  1. TitleHow brands grow : what marketers don’t know / Byron Sharp and the researchers of the Ehrenberg-Bass Institute
    Author-s Sharp, Byron (Author)
    IssueReprinted 2022
    PublishedDocklands : Oxford University Press, 2022
    Descriptionxvii, 228 s. : ilustr., tab. ; 24 cm
    NotesObsahuje biografické údaje . Bibliografia s. 218-228. Bibliografické odkazy
    ISBN978-0-19-557356-5 (viaz.)
    Subject-s obchodné značky riadenie značky marketingový manažment marketing monografie
    CountryAustralia
    LanguageEnglish
    Copies1, available for regular loan 0
    DatabaseBooks
    View book information on page www.martinus.sk

    book

    Call numberDislocationCollection in study roomAvailable
    M-614593Ústav marketingu, obchodu a sociálných štúdiíLocking

Number of the records: 1  

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