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How brands grow
Title How brands grow. Part 2, Including emerging markets, services, durables, B2B and luxury brands / Jenni Romaniuk, Byron Sharp Author-s Romaniuk, Jenni (Author)
Sharp, Byron (Author)Issue Revised ed. Published Docklands : Oxford University Press, 2022 Description xiv, 239 s. : ilustr., tab. ; 24 cm Notes Obsahuje biografické údaje . Bibliografia s. 229-239. Bibliografické odkazy ISBN 978-0-19-033002-6 (viaz.) Subject-s obchodné značky riadenie značky marketingový manažment monografie Country Australia Language English Copies 1, available for regular loan 0 Database Books Call number Dislocation Collection in study room Available M-614592 Ústav marketingu, obchodu a sociálných štúdií Locking
Number of the records: 1