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Guerilla marketing – new trend in marketing communication
Title Guerilla marketing – new trend in marketing communication / Z. Lušňáková, K. Kleinová Author-s Lušňáková, Zuzana, ; SPUFEM16 (Author)
Neomániová, Katarína, ; SPUFEM16 (Author)Description sch., obr., tab. Notes Abstrakt článku sa nachádza v zborníku abstraktov z tejto konferencie s ISBN 978-80-552-0386-7, na s. 118 . Bibliogr. odkazy . Požiadavky na systém: Windows 95 a vyššie; CD-ROM mechanika In International Scientific Days 2010 : Global Economy: Challenges and Perspectives, 11th International Conference, May 26-28, 2010, Nitra, proceedings of reviewed articles of international scietific conference. -- Nitra : Slovak University of Agriculture, 2010. -- ISBN 978-80-552-0385-0. -- S. 2025-2042 Category of Publication Activity AFD Subject-s guerillový marketing marketingová komunikácia firmy Európa Slovensko Country Slovakia Language English Database Agro-bibliography
Number of the records: 1