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Brand Equity and Buying Behaviour
Title Brand Equity and Buying Behaviour / Dagmar Lesáková Author-s Lesáková, Dagmar, (Author)
Description tab. Notes Bibliogr. odkazy . Požiadavky na systém: Windows 95 a vyššie; CD-ROM mechanika In International Scientific Days 2010 : Global Economy: Challenges and Perspectives, 11th International Conference, May 26-28, 2010, Nitra, proceedings of reviewed articles of international scietific conference. -- Nitra : Slovak University of Agriculture, 2010. -- ISBN 978-80-552-0385-0. -- S. 2682-2693 Subject-s obchod kúpna sila spotrebitelia spotrebiteľské správanie Country Slovakia Language English Database Agro-bibliography
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