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Application of new trends in marketing communication in the field of food industry
Title Application of new trends in marketing communication in the field of food industry / Ľudmila Nagyová, Ingrida Sedliaková, Mária Holienčinová Author-s Nagyová, Ľudmila, ; SPUFEM16 (Author)
Košičiarová, Ingrida, (Author)Holotová, Mária, ; SPUFEM16 (Author) Description ilustr. Notes Bibliografia s. Register In New trends in management in the 21st century - Cross-Atlantic perspective [411 s.]. -- Częstochowa : Sekcja Wydawnictw Wydziału Zarządzania Politechniki Częstochowskiej, 2014. -- ISBN 978-83-63500-78-8 (brož.). -- S. 328-346 Category of Publication Activity AEC Subject-s potravinárstvo nástroje marketingové viral marketing guerillový marketing Country Poland Language English Database Agro-bibliography
Number of the records: 1