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Stimulus, space and hidden customer´s reactions: applying possibilities of neuromarketing
Title Stimulus, space and hidden customer´s reactions: applying possibilities of neuromarketing / Berčík J....[et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Paluchová, Johana, ; SPUFEM16 (Author) Neomániová, Katarína, ; SPUFEM16 (Author) Horská, Elena, ; SPUFEM16 (Author) Nagyová, Ľudmila, ; SPUFEM16 (Author) In Improving performance of agriculture and the economy: challenges for management and policy [138 s.] / Medzinárodné vedecké dni. -- Nitra : Slovenská poľnohospodárska univerzita, 2014. -- ISBN 978-80-552-1191-6 (brož.). -- S. 56 Category of Publication Activity AFH Subject-s neuromarketing zákazníci emócie priestor (ekonomika) Country Slovakia Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1