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How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

  1. TitleHow can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response [elektronický zdroj] / Jakub Berčík ... [et al.]
    Author-s Berčík, Jakub, ; SPUFEM16 (Author)
    Horská, Elena, ; SPUFEM16 (Author)
    Wang, W.Y. Regina (Author)
    Chen, Ying-Chun (Author)
    Descriptiongrafy, ilustr., tab.
    NotesNázov z titulnej obrazovky (stav zo dňa 03.06.2015) . Bibliografické odkazy . Spôsob prístupu: World Wide Web
    In EAAE 2015 [online [1240 s.] :] / Seminar of the European association of agricultural economics. -- Hague : European association of agricultural economists, 2015. -- [22 s.], online
    Category of Publication ActivityBEE
    Subject-s obchod s potravinami spotrebitelia spotrebiteľské správanie emócie osvetlenie farby
    CountryNetherlands
    LanguageEnglish
    URL http://ageconsearch.umn.edu/bitstream/202714/2/145.pdf
    DatabasePublications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1  

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