Number of the records: 1  

Sensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making

  1. TitleSensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making / Jana Rybanská, Ľudmila Nagyová, Ingrida Košičiarová
    Author-s Kollár Rybanská, Jana, ; SPUFEM16 (Author)
    Nagyová, Ľudmila, ; SPUFEM16 (Author)
    Košičiarová, Ingrida, (Author)
    Descriptionilustr.
    NotesBibliografické odkazy
    In Marketing identity [210 s.] [ilustr.] / Marketing identity: explosion of innovations. -- Trnava : University of Ss. Cyril and Methodius, 2014. -- ISBN 978-80-8105-666-6 (brož.). -- S. 198-215
    Category of Publication ActivityAFD
    Subject-s marketing senzorické analýzy konzumenti rozhodovanie marketingové
    CountrySlovakia
    LanguageEnglish
    DatabaseAgro-bibliography
Number of the records: 1  

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