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Sensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making
Title Sensory marketing: sensory perceptions and emotions as the key factors influencing consumer behaviour and decision-making / Jana Rybanská, Ľudmila Nagyová, Ingrida Košičiarová Author-s Kollár Rybanská, Jana, ; SPUFEM16 (Author)
Nagyová, Ľudmila, ; SPUFEM16 (Author)Košičiarová, Ingrida, (Author) Description ilustr. Notes Bibliografické odkazy In Marketing identity [210 s.] [ilustr.] / Marketing identity: explosion of innovations. -- Trnava : University of Ss. Cyril and Methodius, 2014. -- ISBN 978-80-8105-666-6 (brož.). -- S. 198-215 Category of Publication Activity AFD Subject-s marketing senzorické analýzy konzumenti rozhodovanie marketingové Country Slovakia Language English Database Agro-bibliography
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