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Selected personality characteristics as predictors of emotional consumer behaviour

  1. TitleSelected personality characteristics as predictors of emotional consumer behaviour / Jana Rybanská
    Author-s Kollár Rybanská, Jana, ; SPUFEM16 (Author)
    Descriptionilustr.,, tab.
    NotesBibliografické odkazy
    In European journal of business science and technology. -- ISSN 2336-6494. -- Vol. 1, no. 2 (2015), s. 128-136
    Category of Publication ActivityADE
    Subject-s obchod zákazníci spotrebiteľské správanie emócie obchodné reťazce
    CountryCzech Republic
    LanguageEnglish
    DatabaseAgro-bibliography
Number of the records: 1  

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