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The perception of merchandising visual components in the fast food restaurants of chosen shopping mall
Title The perception of merchandising visual components in the fast food restaurants of chosen shopping mall [elektronický zdroj] / Johana Paluchová ... [et al.] Author-s Paluchová, Johana, ; SPUFEM16 (Author) Neomániová, Katarína, ; SPUFEM16 (Author) Berčík, Jakub, ; SPUFEM16 (Author) Horská, Elena, ; SPUFEM16 (Author) Description ilustr. Notes Článok vyšiel aj ako abstrakt s ISBN 978-80-7509-328-8, na s. 142. This work was co-funded by Scientifics project VEGA 1/0874/14 (2014-2016) “Using of neuromarketing in the food visual merchandising” solved at the Department of Marketing and Trade, FEM-SUA. Názov z web stránky (stav zo dňa 02.02.2016) . Bibliografické odkazy . Spôsob prístupu: World Wide Web In ICABR 2015 [online (1165 s.)] / ICABR. -- Brno : Mendel University, 2015. -- ISBN 978-80-7509-379-0. -- S. 730-740, online Category of Publication Activity AFC Subject-s marketing obchod reštaurácie rýchle občerstvenie merchandising Country Czech Republic Language English URL http://www.icabr.com/fullpapers/icabr2015.pdf Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1