Number of the records: 1  

Consumer neuroscience in practice

  1. TitleConsumer neuroscience in practice [elektronický zdroj] : the impact of store atmosphere on consumer behavior / Jakub Berčík ... [et al.]
    Author-s Berčík, Jakub, ; SPUFEM16 (Author)
    Horská, Elena, ; SPUFEM16 (Author)
    Gálová, Jana, ; SPUFEM20 (Author)
    Margianti, E. S. (Author)
    NotesPopis urobený 28.6.2016 . Bibliografické odkazy . Spôsob prístupu: World Wide Web
    In Periodica polytechnica. -- ISSN 1416-3837. -- Vol. 24, no. 2 (2016), s. 96-101, online
    Category of Publication ActivityADM
    Subject-s manažment neuromarketing zákazníci spotrebitelia obchod hudba
    CountryHungary
    LanguageEnglish
    URLhttps://pp.bme.hu/so/article/view/8715/6967
    DatabasePublications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1  

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