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Consumer neuroscience in practice
Title Consumer neuroscience in practice [elektronický zdroj] : the impact of store atmosphere on consumer behavior / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Horská, Elena, ; SPUFEM16 (Author) Gálová, Jana, ; SPUFEM20 (Author) Margianti, E. S. (Author) Notes Popis urobený 28.6.2016 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In Periodica polytechnica. -- ISSN 1416-3837. -- Vol. 24, no. 2 (2016), s. 96-101, online Category of Publication Activity ADM Subject-s manažment neuromarketing zákazníci spotrebitelia obchod hudba Country Hungary Language English URL https://pp.bme.hu/so/article/view/8715/6967 Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1