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The use of innovative research tools in retail store environment
Title The use of innovative research tools in retail store environment / Jakub Berčík, Elena Horská Author-s Berčík, Jakub, ; SPUFEM16 (Author)
Horská, Elena, ; SPUFEM16 (Author)Notes Bibliografické odkazy In Innovation management: research aspects [136 s.]. -- Poznań : Poznań University of Economics and Business, 2016. -- ISBN 978-83-7986-104-0 (brož.). -- S. 37-48 Category of Publication Activity AEC Subject-s marketing inovácie obchody neuromarketing spotrebiteľské správanie Country Poland Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1