Number of the records: 1  

Essential terminology of neuromarketing

  1. TitleEssential terminology of neuromarketing / Jakub Berčík
    Author-s Berčík, Jakub, ; SPUFEM16 (Author)
    Descriptionilustr.
    NotesBibliografické odkazy
    In Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 13-36
    Category of Publication ActivityACC
    Subject-s neuromarketing terminológia dejiny spotrebiteľské správanie
    CountryNetherlands
    LanguageEnglish
    DatabasePublications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1  

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