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Application of neuromarketing in retailing and merchandising
Title Application of neuromarketing in retailing and merchandising / Ľudmila Nagyová, Elena Horská, Jakub Berčík Author-s Nagyová, Ľudmila, ; SPUFEM16 (Author)
Horská, Elena, ; SPUFEM16 (Author)Berčík, Jakub, ; SPUFEM16 (Author) Description tab. Notes Bibliografické odkazy In Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 119-142 Category of Publication Activity ACC Subject-s neuromarketing spotrebitelia spotrebiteľské správanie merchandising retailingový marketing Country Netherlands Language English Database Publications of staff - Slovak Univ. of Agric. Nitra
Number of the records: 1