Number of the records: 1
Rationality and paradoxes in consumer behavior
Title Rationality and paradoxes in consumer behavior [elektronický zdroj] / Renáta Prokeinová Benda, Peter Bielik, Martina Hanová Author-s Benda Prokeinová, Renáta, ; SPUFEM03 (Author)
Bielik, Peter, ; SPUFEM01 (Author)Hanová, Martina, ; SPUFEM03 (Author) Description ilustr., tab. Notes VEGA 1/0890/16 . Bibliografické odkazy . Požiadavky na systém: pdf-prehliadač In Enterprise and competitive environment [1 CD-ROM (988 s.)] / Enterprise and competitive environment. -- Brno : Mendelova univerzita, 2017. -- ISBN 978-80-7509-499-5. -- S. 87-94, CD-ROM Category of Publication Activity AFC Subject-s spotrebitelia spotrebiteľské správanie racionalizácia marketing obchod Country Czech Republic Language English Database Agro-bibliography
Number of the records: 1