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Application of neuromarketing in communication with the customer

  1. TitleApplication of neuromarketing in communication with the customer / B. Borusiak ... [et al.]
    Author-s Borusiak, Barbara (Author)
    Pierański, Bartłomiej (Author)
    Brohm, D. (Author)
    Domurath, N. (Author)
    Descriptiontab.
    NotesBibliografické odkazy
    In Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 103-117
    Subject-s neuromarketing zákazníci obchod maloobchod
    CountryNetherlands
    LanguageEnglish
    DatabaseArticles
    References (1) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra
    (1) Bibliografia - Genetické zdroje a biopotraviny
Number of the records: 1  

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