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Current practices and future development of strategic marketing communication in Europe
Title Current practices and future development of strategic marketing communication in Europe [elektronický zdroj] / Zdenka Kádeková, Ľubica Kubicová, Roman Récky Author-s Kádeková, Zdenka, ; SPUFEM16 (Author)
Kubicová, Ľubica, ; SPUFEM16 (Author)Récky, Roman, ; SPUFEM16 (Author) Description ilustr. Notes Bibliografické odkazy . Spôsob prístupu: World Wide Web In Managerial trends in the development of enterprises in globalization ERA [online (949 s.)] / Managerial trends in the development of enterprises in globalization ERA. -- Nitra : Slovenská poľnohospodárska univerzita, 2017. -- ISBN 978-80-552-1739-0. -- S. 784-789, online Category of Publication Activity AFD Subject-s marketing firmy marketingová komunikácia sociálne médiá sociálne siete strategický manažment zahraničný obchod Európa Country Slovakia Language English URL http://spu.fem.uniag.sk/fem/ICoM_2017/files/international_scientific_conference_icom_2017 Database Agro-bibliography References (3) Bibliografia - Agro-bibliography
Number of the records: 1