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Advanced mapping and evaluation of consumer perception and preferences on the car market based on eye-tracking
Title Advanced mapping and evaluation of consumer perception and preferences on the car market based on eye-tracking = Zaawansowane odwzorowanie i ocena percepcji i preferencji konsumentów na rynku samochodowym w oparciu o śledzenie wzroku / Berčík J. ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Horská, Elena, ; SPUFEM16 (Author) Virágh, Roderik, ; SPUFEM05 (Author) Šulaj, Andrej (Author) Description ilustr., tab. Notes KEGA 038SPU-4/2016 . Bibliografické odkazy . Resumé poľsky In Polish journal of management studies. -- ISSN 2081-7452. -- Vol. 16, no. 2 (2017), s. 28-39 Category of Publication Activity ADM Subject-s neuromarketing spotrebiteľské správanie manažment senzorický marketing obchodné značky vizuálne vnímanie automobilové podniky Country Poland Language English URL http://dx.doi.org/10.17512/pjms.2017.16.2.03 Database Agro-bibliography
Number of the records: 1