Number of the records: 1
Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities
Title Influencer marketing as a modern phenomenon creating a new frontier of virtual opportunities / Zdenka Kádeková, Mária Holienčinová Author-s Kádeková, Zdenka, ; SPUFEM16 (Author)
Holotová, Mária, ; SPUFEM16 (Author)Description ilustr., tab. Notes VEGA 1/0502/17 . Bibliografické odkazy In Communication Today. -- ISSN 1338-130X. -- Vol. 9, no. 2 (2018), s. 91-105 Category of Publication Activity ADN Subject-s internetový marketing influencer marketing WOM marketing Country Slovakia Language English Database Agro-bibliography
Number of the records: 1