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Private brand and its impact on consumer behaviour

  1. TitlePrivate brand and its impact on consumer behaviour [elektronický zdroj] / Andrej Géci ... [et al.]
    Author-s Géci, Andrej, ; SPUFEM16 (Author)
    Krivošíková, Alexandra, ; SPUFEM16 (Author)
    Kubelaková, Andrea, ; SPUFEM16 (Author)
    Nagyová, Ľudmila, ; SPUFEM16 (Author)
    Descriptionilustr., tab.
    NotesNázov z titulnej obrazovky. VEGA 1/0502/17 . Bibliografické odkazy . Spôsob prístupu: World Wide Web
    In International scientific days 2018 [2739 s.] / Towards productive, sustainable and resilient global agriculture and food systems. -- Praha : Wolters Kluwer ČR, 2018. -- ISBN 978-80-7598-180-6. -- S. 301-315, online
    Category of Publication ActivityAFD
    Subject-s spotrebiteľské správanie spotrebitelia privátne značky trh potravinárskych výrobkov zmyslové vnímanie
    CountryCzech Republic
    LanguageEnglish
    URLhttps://doi.org/10.15414/isd2018.s2-1.03
    DatabaseAgro-bibliography
    References (3) Bibliografia - Publications of staff - Slovak Univ. of Agric. Nitra
    (7) Bibliografia - Agro-bibliography
    (1) Bibliografia - Genetické zdroje a biopotraviny
Number of the records: 1  

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