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Aroma Marketing – a Modern Marketing Phenomenon
Title Aroma Marketing – a Modern Marketing Phenomenon [elektronický zdroj] / Jakub Berčík ... [et al.] Author-s Berčík, Jakub, ; SPUFEM16 (Author) Paluchová, Johana, ; SPUFEM16 (Author) Gálová, Jana, ; SPUFEM20 (Author) Neomániová, Katarína, ; SPUFEM16 (Author) Hladíková, Lucia (Author) Description ilustr., tab. Notes Názov z titulnej obrazovky (stav zo dňa 2.1.2019). KEGA 038SPU-4/2016, VEGA 1/0570/18, Granted project no. 03-GA SPU-17 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In International scientific days 2018 [online (2739 s.)] / Towards productive, sustainable and resilient global agriculture and food systems. -- Praha : Wolters Kluwer ČR, 2018. -- ISBN 978-80-7598-180-6. -- S. 586-598, online Category of Publication Activity AFD Subject-s aróma marketing zmyslové vnímanie obchod manažment predaja Country Czech Republic Language English URL https://doi.org/10.15414/isd2018.s2-3.02 Database Agro-bibliography
Number of the records: 1